[tweetmeme] Social media’s rapid growth has been no secret to anyone here of late. In fact, within the last year, social media has seen a traffic increase of 62%…a trend that doesn’t look to slow down anytime soon. With growth, it has evolved in functionality as well. Starting out as a way to keep in touch with friends, it has blossomed into a unique and somewhat cost-efficient marketing tool for businesses. Even with no clear, tangible ROI, businesses haven’t shied away from jumping on the social media bandwagon.
So it’s apparent that social media, Twitter more specifically, is being used to drive more business for companies. In addition to increasing a profit margin, Twitter has also proven to be an effective tool to help better the world we live in.
How has this been accomplished in 140 characters or less?
Many individuals and/or organizations have used Twitter as a fundraising tool for various causes. Most recently, it has been used to fight cancer and fund more research. @Drew, cancer patient and creator of the website Blame Drew’s Cancer, recently put his Twitter username up for auction, donating all his proceeds to the Livestrong foundation for cancer research. The Price is Right host Drew Carey (@DrewonTV) made a large bid and challenged the Twitterverse to help him reach 1 million followers. In return he would donate $1 million to cancer research.
The companies MillerCoors and eBay also sponsored #beatcancer, a 24 hour experiment in social media attempting to draw the most tweets on a topic in that time period…ever. Donating one cent per hashtag, the effort set a Guiness World Record and effectively helped raise $70,000 towards cancer research.
Other socially responsible organizations have seen substantial amounts of exposure via Twitter. Most of these organizations, nonprofits nor social enterprise groups don’t have the cash to spend on traditional forms of marketing for their causes. They’ve seen success too. Most people want to feel like they are part of something good and a simple follow on Twitter is one way people are able to connect.
The exposure has helped these organizations receive support they normally would not have. Last Thanksgiving the group Epic Change hosted “Tweetsgiving,” a 48-hr fundraising effort for funds to help a school in Tanzania. The goal was to raise $10, 000. The result? $11,000. Over 98% of that money came from donors who had not previously supported their organization. This simple viral fundraising campaign has potential to have beneficial long term results, attracting hundreds of new donors that could potentially help in the future.
Including ourselves, several of our partner organizations have established presences on Twitter including @womensbean, @brightendeavors and @divinechocolate. With the help of followers, all these social enterprise groups hope to gain more support in order to change more lives. How are you tweeting for good?